Another important image optimization practice is resizing images for your website. This will allow you to compress the file size of your images and improve the loading speed of images on your webpage. You can add code snippets to your HTML to ensure that Google indexes your images properly for any keywords mentioned.
Technical SEO Checklist
All of the elements mentioned above are helpful, but in the end the most important on-page element that will affect your rankings is the content. It’s just another small way to help Google better understand what the topical focus of your page is. It’s SEO Anomaly also a way for people with vision issues to know what’s on the page if they use a screen reader, as they will read out the tag. We’ve put together this simple (but actionable) list of the 12 most important factors.
Want to Rank Better in Search? Avoid These 10 SEO Mistakes Infographic
When you use internal links on your page, you want to ensure you create relevant anchor text for those links. The assortment of random numbers and letters doesn’t tell you, or search engines, what’s on the page. When you conduct keyword research, focus on long-tail keywords. When someone searches a specific term, the search intent is more precise, and you know what they want to find. To find the right keywords, start by conducting keyword research.
Rich snippets are enhanced search results that provide additional information beyond the typical meta description. I recommend doing an SEO audit on your site to find pages that don’t have a meta description. External links to related pages can help Google figure out your page’s topic. It also shows Google that your page is a hub of high quality content.
The Ultimate On-Page SEO Guide to Rank on the First Page
- The safety and security of your visitors and their data are paramount, not only for your SEO but to keep you on the right side of data protection laws.
- Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries.
- With the right information, they can lead to additional traffic and sales for your business—without extra marketing spend.
- The free account allows you to crawl up to 100 pages, ensuring your site is optimized for search engines and users alike.
- Implement hreflang tags to direct users to the appropriate language or regional version of your content.
- If you want to rank in search results, you need to incorporate keywords into your website.
This tells search engines and users that the page we’re linking to is about on-page SEO. The free account allows you to crawl up to 100 pages, ensuring your site is optimized for search engines and users alike. Speed is becoming an increasingly significant SEO factor as search engines become mobile-first. Get a report detailing which assets may be optimized to increase the speed of your website by running a speed test on both mobile and desktop devices.
Instead, you should create keyword-rich meta descriptions, but that read in a natural, non-spammy way. Remember, meta descriptions aren’t for the search engine crawlers, they are for the humans who will be reading your content. It’s important to include relevant keywords naturally without overstuffing, as excessive use can lead to penalties from search engines and diminish the readability of your content. The qualities that make an effective title tag also apply to effective meta descriptions. Although Google says that meta descriptions are not a ranking factor, like title tags, they are incredibly important for click-through rate. In Chapter 2, we discussed the importance of having a crawlable website.